Reporter: Diane Vukelic
October 16, 2017
With the goal of drawing 20 million inbound tourists annually by 2020, in 2016 the Japanese government doubled the target to 40 million, now within reach four years ahead of schedule. There has been amazing growth of tourists to Japan with Australian and New Zealand tourist numbers to Japan doubling in the last 5 years. This trend is continuing with the year on year increase tracking at 18%.
Kana Wakabayashi and the JNTO office in Sydney are to be congratulated. Wakabayashi-san detailed some of the initiatives. JNTO are working closely with a broad range of stakeholders and providing a number of initiatives including Masterchef Japan Week. In spring 2017 the Masterchef finalists travelled to Japan and all episodes for a week were shot in Japan, featuring Japan’s best scenery and ingredients.
This provided huge exposure to the Australian audience – a group who nominates food as the number one experience when travelling to Japan. It was a tremendous initiative that truly promoted the best of Japan.
Another unique initiative of the JNTO has been the emoji master campaign.
The top three Japan experiences for Australians travelling to Japan are food, ski/snowboard and history/culture with 98% of Australian tourists surveyed in 2016 being satisfied with these experiences while travelling in Japan. Other great positives for the ongoing upward growth in Australians travelling to Japan include the upcoming sporting events – the big ones being the Rugby World Cup in 2019, Olympics and Paralympics in 2020. There are also the International Masters Games in Kansai in 2021 and it is likely that a Bledisloe Cup match will be played in Japan in 2019. JNTO have just launched a website to assist people travelling to the RWC2019. http://visitjapan2019.com/
Missed out on this event? Below lists our upcoming events that you can attend: